17th FEBRUARY 2017
SHAH ALAM: Le Tour de Langkawi
2017 today rolled on with three more sponsors coming on board
to ensure a smoother ride when Asia's biggest cycling event gets
underway from February 22 to March 1.
Sea Tackle Sdn Bhd, the distributor
of Inno Rack will make their debut as sponsors, providing 60 units
of roof racks for team cars, the race cavalcade, radio communications
and neutral service cars.
"Inno Rack is Japan's
most popular car rack, with a 60 percent market share in that
country, with its own manufacturing facilities in Japan, China
and the USA. It comes from a company with a long history, Car
Mate, having been founded in 1966 by Takaaki Murata, who is best
known for his invention of the car seat headrest. Inno has been
in the market since 1976, so it is only just that they make their
presence felt in Malaysia," said LTdL 2017 chief executive
officer Emir Abdul Jalal.
"I can say that car
racks are synonymous with cycling and a vital part of team operations
in a cycling race. Thus, this is a vital and much needed area
of support for the race," he added.
Nexedge Technology (M) Sdn
Bhd extends its relationship with LTdL, established in 2010 as
the provider of radio communications equipment and services throughout
the race, worth RM100,000.
"This is another strong
partner LTdL has developed over the years and we must say the
home grown expertise in the field has also been developed through
this relationship. In a race of such magnitude, the importance
of digital radio communications solutions can never be discounted.
This ensures vital information is instantly disbursed throughout
the race, ensuring its smooth running," said Emir.
With a race entourage of
over 1,500 people being mobilised under searing Malaysian heat,
hydration is another important area to be secured and this year
Spritzer has come on board as Official Natural Mineral Water.
In all 4,500 cartons of 600ml
mineral water and 500 cartons of Spritzer + Fiber, a healthy beverage
that contains soluble dietary fibres for optional intestinal functions
with its prebiotics effects.
"I can say that Spritzer
is quite easily the most popular and trusted mineral water brand
in Malaysia. It is a homegrown brand that has come a long way
since its founding as a small start-up in Tupai, Taiping in 1989.
It has expanded in phases and today have acquired land banks of
about 330 acres of natural pristine surroundings amidst natural
tropical rainforest to protect the integrity and quality of its
products," said Emir.
"Spritzer is a brand
Malaysians are proud of and we too are proud to welcome then on
board Le Tour de Langkawi."
Also present were the representatives
of the respected companies, they are Simon Yew (CEO Nexedge Technology
(M) Sdn Bhd), Hideaki Okano (Inno Rack Product Manager), Shaun
Yap (Event and Promotions Executive, Subs Spritzer Bhd) and Mohamed
Othman (Director of Ciclista Sports Sdn Bhd).
Organised by the Ministry
of Youth and Sports Malaysia and managed by Ciclista Sports Sdn
Bhd, the 22nd edition of Le Tour de Langkawi (LTdL) from 22 February
to 1 March, 2017 is set to cover more than 1,200km over 8 stages,
the UCI 2.HC (hors category) race featuring again as one of the
biggest events on the UCI Asia Tour calendar.
< BACK TO NEWS