HERBALIFE BECOMES OFFICIAL PROVIDER OF NUTRITIONAL PRODUCTS
TO MARCO POLO CYCLING TEAM
25/02/2010
KOTA
BHARU - Herbalife Ltd. (NYSE: HLF), a global nutrition and
direct-selling company, with its local base in Kuala Lumpur,
Malaysia, today announced that it has completed an agreement
with the Marco Polo Cycling Team to become an official sponsor
of the team for the Tour de Langkawi. After signing up Museeuw
Bikes and FFWD wheels as equipment sponsors before the season,
Herbalife now becomes the official provider of nutritional
products of the team.
The start
of this program will be on March 1st, at the first stage of
Tour de Langkawi, in Malaysia. Herbalife Malaysia will support
the team in Tour de Langkawi. The cooperation includes several
programs for Herbalife distributors to even get more inspired
by the Marco Polo riders; big gatherings of thousands of distributors
before the race and individual ‘meet & greets’
at stage starts and finishes. The riders will have the healthy
Herbalife products available for their best possible recovery
and use the H3O sports drink of Herbalife in the races.
The Herbalife
Marco Polo Team will race in fully Herbalife branded uniforms
– in green – a first for the team that uniquely
raced in the sky-blue uniforms for almost ten years!
Herbalife follows in the footsteps of Trek Bikes, Discovery
Channel and GE Energy as main sponsor of the Marco Polo Cycling
Team.
Team manager Gudo Kramer: “This is a fantastic chance
for our team!! We see it as a great sign of recognition for
our team and for cycling in Asia , that an outstanding company
like Herbalife wants to cooperate with us. The team will be
using the great Herbalife products for a good and especially
healthy recovery from their hard efforts, which will be a
great practical help. We hope to extend the cooperation for
a long time to come, but will first focus on doing everything
right in the Tour de Langkawi, which will be a great chance
to score results, gain experience and develop for our young
team!”
Dato' Dr Ronie Tan, Vice President & Managing Director,
Herbalife Malaysia said: "We're excited about the sponsorship
of the Marco Polo Team. Herbalife sponsors athletes and sporting
teams around the world to promote active and healthy lifestyle.
As the official provider of nutritional products of the team,
we're confident that the team will be well equipped with the
best nutrition to achieve an excellent result in the Tour."
Herbalife-Marco Polo Team for Tour de Langkawi:
Loh Sea Keong (MAS), Haidar Anuawar (MAS), Liu Yilin(China),
Wang Meiyin(China), Fu Xing (China) and Brad Hall ( Australia
).
The team will be led by Rob Conijn and Henk Schipper.
The 15th edition of the LTdL this year is organized by the
Ministry of Youth and Sports with assistance from the Malaysian
National Cycling Federation and has been granted hors category
status by the International Cycling Union (UCI). The race
comprises seven stages which are Kota Bharu - Kuala Berang
which covers 174.5km, followed by Kuala Terengganu - Chukai
(182.3km); Pekan - Mersing (145.6km); Mersing-Parit Sulong
(163.5km); Muar - Port Dickson (111.5km) Putrajaya - Genting
Highlands (102.8km) dan Kuala Kubu Baru - Dataran Merdeka
(133.7km), with a total distance of 1013.9km.
As many
as 120 cyclists from 20 teams, including two local teams will
contest in the race.
About
Herbalife Ltd.
Herbalife Ltd. (NYSE:HLF) is a global network marketing company
that sells weight-management, nutrition, and personal care
products intended to support a healthy lifestyle. Herbalife
products are sold in 72 countries through a network of 1.9
million independent distributors. The company supports the
Herbalife Family Foundation and its Casa Herbalife program
to help bring good nutrition to children. Herbalife's Web
site contains a significant amount of information about Herbalife,
including financial and other information for investors at
http://ir.herbalife.com. The company encourages investors
to visit its Web site from time to time, as information is
updated and new information is posted.
Marco Polo Cycling information:
The Marco Polo Cycling Team is the first professional cycling
team from China .
The team
brings together the best Chinese/Asian riders with experienced
riders from the West. The sporting target of the team is to
top the Asian UCI ranking. But more importantly, its aim is
the development of Asian cycling talent.
The Marco Polo Cycling Team is an unconventional, international
team in a traditional, European-oriented cycling scene.
The team
is supported by several great companies, such as Herbalife,
Museeuw Bikes and FFWD wheels. In previous years the team
was sponsored by reputed companies like Trek bicycles, Discovery
Channel, AMD and GE Energy.
The Marco Polo Team did have a great 2009 season, with an
extremely young team, races were won in Europe, Thailand and
Korea, whilst Jaco Venter became South African time trial
champion and Li Fuyu won the Chinese title, plus gold and
bronze medals at the China Games – the biggest sports
event in China.
Li Fuyu signed a contract with Lance Armstrong’s Radio
Shack team for 2010, taking him to the very top level of world
cycling.
The team has raced all over the World and won many championships,
stage races, stages and classifications in international tours
on every continent, over the last decade.
For more information: www.marcopolocyclingteam.com
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