LTDL 2010 PARTNERS WITH BIKE PURE FOR CLEAN CYCLING
20/01/2010
Bike Pure are pleased to announce it's partnership
with 2010 Le Tour de Langkawi. The 15th edition of the UCI
(Hors Category) stage race runs from March 1-7th, beginning
in Kota Bharu and finishing in Kuala Lumpur seven days later.
Le Tour of Langkawi is Asia's premier cycling event, equivalent
in status to several major European stage races.
Le Tour de Langkawi CEO Mohamed Bin Salleh
is a strong supporter of Bike Pure's anti-doping organization,
“Le Tour de Langkawi is thrilled to collaborate with
Bike Pure in support of clean cycling. As one of the biggest
races in Asia, we hope that with this partnership creates
fair competition and move forward into a new drug-free era
for cycling all over the world.” Mohamed Bin Salleh
continued “We are honoured to be the first Asian cycling
event to be associated with Bike Pure for the purpose of protecting
the integrity of cycling.”
In a positive move, Le Tour de Langkawi officials and staff
will wear a specially commissioned Le Tour de Langkawi Bike
Pure wristband to show their affiliation. The wristbands will
also be handed out to spectators, team, officials and riders
alike at the event.
Bike
Pure feel this is a major step forward in highlighting the
problems cyclesport faces as sponsors look for a positive
return on their financial investment within the sport, "There
is a momentum for major change within cycling, fans of the
sport no longer want the dopers destroying it's image.
This
feeling is illustrated clearly by the organisers of Le Tour
de Langkawi, being the first professional event to fully partner
Bike Pure and show it's commitment to anti-doping on a world
wide scale."
"Major events like Le Tour de Langkawi
are put together at great expense and no organisor wishes
to see his event tarnished with a doping scandal. Sponsors
require positive media attention, and one single rider could
destroy all this investment."
The event will have a total of twenty teams
competing under the organization of the Ministry of Youth
and Sport, with a mixture of ProTour teams, Pro-Continental
teams, national squads and local teams. Previous winners include
Tom Danielson and Chris Horner in what is traditionally a
very mountainous event. This years edition sees at least one
King of the Mountains for each of the seven stages and will
provide some spectacular racing in equally spectacular scenery.
Please
visit the Bike Pure website at http://www.bikepure.org for
the latest information.
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