GATORADE JOINS THE LINE OF SPONSORS FOR LTDL 2010
19/02/2010

KUALA LUMPUR - Organizer of the prestigious Le Tour de Langkawi 2010 (LTdL) for the first time received sponsorship of the world No.1 sports drinks, Gatorade from Permanis Sandilands Sdn Bhd, today.

In a sponsorship ceremony held in the LTdL 2010 Headquarters Aquatic Centre, National Sports Complex in Bukit Jalil. Assistant Marketing Manager Permanis Sandilands Sdn Bhd Dinesh Kumar submitted the sponsorship to LTdL 2010 Chief Executive Officer, Mr Mohamed b Salleh. Also present were Datuk Mohid b Mohamed, Deputy Chief Secretary of Operations of the Ministry of Youth and Sports, and Tuan Hj Abu Samah Abdul Wahab, President of the Malaysian National Cycling Federation.

“We’re very proud and extremely honoured to be the official sports drink for Le Tour de Langkawi 2010,” said Permanis Sandilands Sdn Bhd Group marketing Manager Hemalatha Ragavan. “As the world’s No.1 sports beverage, Gatorade is the optimal drink for hydration and performance, and we’re glad that we can tie-up with Asia’s premier cycling event and one of the cycling world’s most prestigious races.”

Hemalatha said that by offering a scientifically formulated blend of carbohydrates and electrolytes, non-carbonated Gatorade stimulates fluid absorption, helps the body maintain fluid balance, provides energy to working muscles and helps enhance athletic performance.

“Tour contestants will find that Gatorade gives them the needed energy to go that extra mile. They’ll also discover that unlike other sports drinks, Gatorade is non-carbonated, so our contestants can make full use of this key benefit and remain well hydrated, especially when they’re cycling in hot and humid conditions.”


She added that research had shown that Gatorade helps stimulate more rapid and complete re-hydration than water. In addition to electrolytes (sodium and potassium), Gatorade has a 6% carbohydrate formulation to give working muscles more energy to fight fatigue and help speed fluid back into the body.

“Just like our other world-class Gatorade ambassadors such as Nicol David, Kaka, Frank Lampard and Lionel Messi, we’re sure that Tour contestants will find that no other beverage re-hydrates replenishes and refuels better than Gatorade,” said Hemalatha.

The 15th edition of the UCI (Hors Category) stage race will take place from Kota Bharu - Kuala Berang (174.5km); Kuala Terengganu - Chukai (182.3km); Pekan - Mersing (145.6km); Mersin-Parit Sulong (163.5km); Muar - Port Dickson (111.5km) Putrajaya - Genting Highlands (102.8km) and Kuala Kubu Baru - Dataran Merdeka (133.7km), covering a total distance of 1013.9km.

A total of 120 riders from 20 teams including two local teams are expected to take part in the event, Le Tour de Langkawi 2010.

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