Milo give RM1mil to Tour of Langkawi
02/02/2009, The Star

KUALA LUMPUR: Milo have given this year’s Tour of Langkawi (LTdL) a huge boost with an RM1mil sponsorship — in cash and kind — despite the global economic slowdown.

This is the second consecutive year that Milo are sponsoring the same amount to the Tour, which will be held from Feb 9-15.

Milo marketing and sponsorship manager Ng Ping Loong said they were happy to be involved in promoting the Tour for the 13th year.

“The Tour has created a big following among fans from all walks of life as the riders go through rural areas as well as the cities,’’ said Ping Loong.

He added that the success of local sprinter Anuar Manan had captured the interest of many Malaysians.

“The Tour has also generated a lot of interest among youngsters and this is good for the future of cycling in the country,” said Ping Loong.

Milo will also be sponsoring the green jersey — for the sprint king — in the LTdL.

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